segunda-feira, novembro 17, 2008
New Coke: 24 years after the failure...
In 1984, Coke introduced "New Coke," a drink with a slightly different recipe more intended to taste like Pepsi. In the blind taste tests, New Coke fared very well and most people surveyed said they preferred New Coke over Pepsi. If this was the case, how come when Coca-cola launched the product, New Coke failed so miserably? It was a complete disaster. There were protests around the country. How does a product that tested well in market research utimately fail when on the market?