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segunda-feira, novembro 17, 2008

It infuriated the public...

Yes, it infuriated the public, cost a ton of money and lasted only 77 days before we reintroduced Coca-Cola Classic. Still, New Coke was a success because it revitalized the brand and reattached the public to Coke (Quoted from Sergio Zyman, Marketing Vice President in 1984; early 90´s)

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