Google+ Followers

segunda-feira, novembro 17, 2008

It infuriated the public...

http://www.linkedin.com/in/paulomarcos


Yes, it infuriated the public, cost a ton of money and lasted only 77 days before we reintroduced Coca-Cola Classic. Still, New Coke was a success because it revitalized the brand and reattached the public to Coke (Quoted from Sergio Zyman, Marketing Vice President in 1984; early 90´s)

Sem comentários: