Buying Behavior: The Nature of Blog Influence
- Blogs influence purchases: One half (50%) of blog readers say they find blogs useful for purchase information.
- Blogs go beyond tech: Outside of technology-related purchases, for which 31% of readers say blogs are useful, other key categories include media and entertainment (15%); games/toys and/or sporting goods (14%); travel (12%); automotive (11%); and health (10%).
Sem comentários:
Enviar um comentário