terça-feira, novembro 04, 2008

Blogs influence purchases more than social networks

http://www.linkedin.com/in/paulomarcos


Buying Behavior: The Nature of Blog Influence

  • Blogs influence purchases: One half (50%) of blog readers say they find blogs useful for purchase information.
  • Blogs go beyond tech: Outside of technology-related purchases, for which 31% of readers say blogs are useful, other key categories include media and entertainment (15%); games/toys and/or sporting goods (14%); travel (12%); automotive (11%); and health (10%).

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