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quinta-feira, fevereiro 23, 2012

Marketing adds value Part 1...see the VW automobile group

http://www.linkedin.com/in/paulomarcos

The same platform...the same components and mechanics...Beetle, Golf, Leon, A3, Felicia, ....several models, consumer perception as very different models....but in spite of a wide range of prices, the same car...

How marketing adds value ---part 1

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