quinta-feira, novembro 22, 2007

Advertising expenditures for newspaper websites increased in USA

Newspaper Online Advertising Surges 21% in Q3, Print Ads Down 7%

Advertising expenditures for newspaper websites increased 21.1%, to $773 million, in the third quarter compared with the year-earlier period, according to preliminary estimates from the Newspaper Association of America (NAA), reports MarketingCharts.

The increase was the 14th consecutive quarter of double-digit growth for online newspaper advertising since NAA started reporting online ad spending in 2004, NAA said.

Newspaper website advertising now accounts for 7.1% of total newspaper ad spending, compared with 5.4% in the third quarter of 2006, according to the estimates.

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