Actual Editora

Estou a ler o livro do Buzz Marketing, do qual oportunamente farei uma pequena nota de síntese para os leitores deste blogue.

Mas entrementes queria deixar-vos com uma pequena descoberta: a Actual Editora (www.actualeditora.pt). Com quem tomei contacto aquando do lançamento do último livro de Charles Handy.

A editora destingue-se das outras, e bem, por uma série de factores:

- especialização em temas económicos, gestão, marketing, liderança e desenvolvimento pessoal;
- livros de sucesso nos mercados anglo-saxónicos;
- capas cuidadas e muito atractivas;
- traduções esmeradas;
- composição do texto indutora de leitura não cansativa.

Um regalo.
Parabéns!

MIFID: avanços recentes

A nova directiva europeia relativa aos Mercados e Investimentos (Market in Financial Instruments Directive) será transposta nas legislações nacionais até final de Janeiro de 2007 e realidade em Novembro de 2007.

O Committee of European Securities Regulators nomeou uma equipa de especialista para o Level 3 da Directiva. Este grupo irá recomendar e propôr às autoridades legislativas e regulatórias o detalhe técnico necessário para a sua implementação.

Derrota do Porto

Em Braga, ontem à noite, o que relançou o campeonato.
E o Sporting Clube de Braga, com uma equipa de rejeitados (Paulo Santos, Wender, Luís Filipe, João Pinto, Marcel) fez a cabeça em água a Jesualdo Ferreira e seus comandados...

Desenvolvimento da democracia electrónica

A APDSI - Associação Portuguesa para o Desenvolvimento da Sociedade Electrónica criou um grupo de trabalho dedicado ao tema da Democracia Electrónica.

Podem os estimados leitores acompanhar o curso dos trabalhos aqui neste blogue ou em http://democraciaelectronica.blogspot.com

Ainda e sobre os Hedge Funds, muito na berra...

Rep. Mike Castle (R-Del.) has introduced a bill in Congress requiring regulators to study risks that hedge funds pose to the U.S. economy and to make recommendations about disclosure requirements for the big investment pools.

"Regulators need to explore hedge funds and the potential risks they pose to financial markets and investors," said Castle, a member of the House Committee on Financial Services. "Transparency in our financial system is important for market discipline and investor confidence." Castle's statement comes the same day that Greenwich, Conn.-based hedge fund Amaranth Advisors LLC said it suffered big losses on natural-gas investments and is eliminating positions in the volatile commodity.

In a letter signed by Amaranth founder Nicholas Maounis and made available to MarketWatch Monday, the fund said it could be down more than 35% for the year to date when the natural-gas positions are unwound. "We have met every margin call to date. We are in discussions with our prime brokers and other counterparties and are working to protect our investors while meeting the obligations of our creditors," Maounis wrote in the letter addressed to investors. Early last month, MotherRock LP, an energy hedge fund run by the former president of the New York Mercantile Exchange, said it was shutting down also after suffering big losses in natural-gas markets in recent months.

Hedge funds have drawn scrutiny as they have become more accessible to average investors. Last month, SEC Chairman Christopher Cox told a Senate committee that his agency' is working on new rules about regulating the private investment partnerships. He said the investor-protection agency won't appeal a court ruling overturning a rule requiring hedge-fund managers to register with the SEC as investment advisers. Cox also said one proposal is a new antifraud rule that would effectively look through a hedge fund to its investors. Moreover, the SEC's considering increasing the minimum income and asset requirement for individuals who want to invest in hedge funds, Cox added.

Castle's bill calls on the President's Working Group on Financial Markets to study the type of information that the funds should disclose to the public; the potential risks that hedge funds pose to markets and investors; whether hedge-fund investors are able to protect themselves from risks associated with their investments; the growth of pension funds investing in hedge funds, and other issues. Castle acknowledged Congress has few days remaining before the November elections but said he was confident lawmakers would produce hedge fund-related legislation within a year. "There's a lack of information available to people that have to make decisions," Castle said.

Voar como o Jardel: letra de Carlos Tê e música de Rui Veloso

Eu queria unir as pedras desavindas
escoras do meu mundo movedico
aquelas duas pedras perfeitas e lindas
das quais eu nasci forte e inteirico

Eu queria ter barra nesse cais
para quando o mar ameaca a minha proa
E queria vencer todos os vendavais
que se erguem quando o diabo se assoa

Tu querias perceber os passaros
Voar como o jardel sobre os centrais
Saber por que dao seda os casulos
Mas isso ja eram sonhos a mais

Conta-me os teus truques e fintas
Sera que os "Nikes" fazem voar
Diz-me o que sabes e nao me mintas
ao menos em ti posso confiar

Agora diz-me agora o que aprendeste
De tanto saltar muros e fronteiras
Olha para mim e ve como cresceste
Com a forca bruta das trepadeiras

Põe aqui a mao e sente o deserto
Cheio de culpas que nao sao minhas
E ainda que nada à volta bata certo
Juro ganhar o jogo sem espinhas

Tu querias perceber os passaros
Voar como o jardel sobre os centrais
Saber por que dao seda os casulos
Mas isso ja eram sonhos a mais

Economic Risk - US Downturn Won't Derail World Economy

A sharp slowdown in the U.S. economy in 2007 is unlikely to drag the rest of the global economy down with it, according to a research report by Merrill Lynch's global economic team. The good news is that there are strong sources of growth outside the U.S. that should prove resilient to a consumer-led U.S. slowdown.

(Fonte: the risk center´s risk alert daily digest)

Conferência da MSI em Lisboa

Decorreu estas terça e quarta-feiras, em Lisboa, no Hotel Meridien, uma Conferência do MSI (Marketing Science Institute).

Elevado nível académico e intelectual, debates vivos, apresentações agradáveis e com o powerpoint reduzido ao mínimo indispensável.

Em breve daremos mais notas sobre a Conferência, que este vosso escriba é dos relatores.

Marketing Metrics and Financial Performance

It is said that at least half of all advertising spending is ineffective, that up to 80% of new-product initiatives fail commercially, and that 85% of sales promotions lose money. Such sobering statistics invite a deeper examination of the productivity of marketing investments, especially as they impact customer attitudes and financial performance.
Newly developed marketing metrics and an abundance of good customer and marketing data provide the opportunity for improved marketing practice going forward. However, the data and the metrics do not suffice. We also need to know how the metrics relate to each other, and how marketing investments impact these metrics in different ways. For example, do increases in sales always correspond to increases in brand equity or in customer equity? If not, what are the tradeoffs between them? This conference will explore these and other issues including:
How do customer metrics relate to business performance? Which customer metrics should CFO’s and CMO’s be responsive to?
How do marketing mix models help clarify the all-important connection between marketing spending and business performance?
How do we integrate customer metrics, marketing ROI and financial performance?

(from Marketing Science Institute; http://www.msi.org/msi/meetings.cfm)

talentos de meus alunos

O Pedro Pimentel é modelo em anúncios para televisão de produtos como os automóveis SKODA ou o Sonasol.

O Martim desenvolveu o seu AbsolutMartunis, nóvel blogue, que podem aceder através dos links deste meu sítio.

Entrementes é bom estar em Lagos a contemplar a baía e o azul imenso... tomara que o vento norte venha logo pois as minhas velas estão à espera...

Os descontos de Alegre

Os descontos de Alegre e a ética política
(...) Agora, a questão de fundo é isto: como é que é possível haver um sistema, uma lei, que permita uma situação desta natureza, que é que uma pessoa que trabalha três meses, porque continua a descontar ao longo da vida apesar de nunca mais ter exercido aquela função, tem direito a receber uma pensão de 600 contos. Eu pergunto: isto é justo? Que é legal, eventualmente é. Agora, é justo? Se for oito dias tem direito a 500 contos? Se for 15 dias? Quer dizer, três meses. É que isto não é um seguro privado. Num seguro privado eu digo: "Eu quero ter, no final da vida, uma pensão de tantos, e, portanto, desconto tantos por mês." Aqui não, aqui há uma ligação entre a actividade desenvolvida e o desconto. (...)Diz Marcelo Rebelo de Sousa na reprodução no DN da sua crónica de domingo na RTP
X--X--X
É verdade o que diz, quer quanto à irracionalidade do sistema quer quanto à honorabilidade do "poeta" (que antecede o que aqui transcrevo). O problema é, contudo, mais fundo e ele passa por ele em grande velocidade como gato em telhado de zinco.
Que estatuto confere o exercício de funções de representação política, naturalmente precárias, que possibilite a majoração de vantagens da actividade privada suspensa pelo exercício de funções políticas? Não se trata de perceber uma remuneração por uma função que não se exerce, mas de receber uma pensão de reforma por uma actividade que não se desempenhou, e que é condição sine qua non de um benefício que se alcançou pela idade e pelo cumprimento de obrigações de desconto. Ou seja a pensão é um benefício e uma contrapartida da prestação de uma determinada actividade profissional durante um amplo espaço de tempo? Ou uma benesse que alcança quem é experto e aproveita os buracos do sistema? Onde está a justeza do sistema e a linha divisória entre estatuto e privilégios?
posted by andarilho

O Antunoco no Exílio de Andarilho

Saído no Exílio de Andarilho, do professor Arnaldo Gonçalves, personagem maior nas relações luso-asiáticas

"Um blog sobre Marketing, publicidade e politica
Com a devida vénia, aqui deixo referência ao blog do amigo Philip Aristlotle Smith, que recomendo pela sobriedade e cuidado, aqui. "

Venezuela and Russia: axis of oil?

Venezuelan President Hugo Chávez's fourth visit to Moscow focused on new arms deals and energy co-operation. Both countries also used the occasion to further their international ambitions, inflated by windfall oil revenues. Yet while the Venezuelan president aspires to a strategic partnership, Mr Putin has a more limited agenda-and views Venezuela almost as much as an instrument as a partner.

Livro Marketing: lançamento em Novembro

Porque o Marketing está em grande renovação e aceleração de conhecimentos.

Porque pouco se tem escrito, de forma acessível, para o público interessado profissionalmente (gestores, economistas,...) e/ou para o público não especialista.

Porque existem bons exemplos internacionais e alguns nacionais sobre os quais é imperativo fazer alguma "doutrina" e tirar ilações.

Porque o problema da produtividade das empresas e dos países passa, em grande parte, pela resolução de problemas de marketing.

Porque os públicos alvo estão em fragmentação.

Porque os livros de marketing não têm que ser do tipo "banda desenhada" pueril.

Porque os livros de marketing podem ser instrutivos sem ser maçudos.

Por tudo isso, dois professores universitários (entre os quais o autor deste blogue!) vão lançar um livro de Marketing. Com direito a festa de lançamento (onde espero ver familiares, amigos e actuais e ex-alunos), cobertura da imprensa, etc.
Com a chancela de uma prestigiada editora.

Estejam atentos...!

Networking: ferramentas electrónicas

Duas ferramentas electrónicas úteis para quem deseja sempre saber o paradeiro de seus amigos e contactos, bem como manter sempre actualizados, face aos outros, os seus skills e realizações:

- Plaxo (www.plaxo.com)

Gratuita, constitui um engenhoso programa de cartões de visita electrónicos. Tem cartões pessoais e profissionais, onde uns e outros podem ser destinados ou vistos por pessoas de perfis diferentes.

Adicionalmente permite fazer envios periódicos de actualização de dados.

Mas o verdadeiro bónus está reservado para os aderentes ao Plaxo. Todos os que o tiverem integrado na barra do outlook (ou no yahoo mail) têm a garantia que qualquer alteração nos cartões (mudanças de emprego, telefones, email, etc) será registada no outlook de todos os outros que na sua lista de contactos também usem a ferramenta Plaxo.

Permite a integração com a agenda do telemóvel (compatível wap ou superior) desde que com acesso à internet.

Alerta-nos sobre os aniversários de nossos amigos (sogra, inclusivé...)

Em resumo, grátis, útil e não intrusiva.

- Linkedin (www.linkedin)

A ferramenta de networking electrónico por excelência. Permite manter um mini cv electrónico, partilhá-lo com os aderentes da rede linkedin nossos amigos. Permite fazer recrutamentos, participar em projectos colaborativos, etc, etc.

Claramente muito "job" ou "task oriented". Também integrada no outlook.

Marketing e Recursos Humanos: entrevista

Caros leitores

Deixo-vos com o link (http://planetarh.com/modules/smartsection/item.php?itemid=282) para uma belíssima entrevista do Doutor Bruno Valverde Cota a propósito de recursos humanos e marketing, a importância da qualificação e formação dos recursos humanos em empresas de serviços.

Dislogo

1) Estes dois últimos Sábados estive a dar aulas no programa de pós graduação Dislogo (futuramente Progama Geral de Gestão).

2) Alunos motivados e dedicados, o que torna um prazer dar estas aulas.

3) Conscientes de que a formação é um processo contínuo, sem pausas mas também, fazendo uso de um velho adágio alentejano, sem pressas.

Pateira muda de endereço e ganha vida própria

O blogue Pateira cresceu, ganhou leitores mas manteve o espírito irreverente.

O crescimento levou-o a um nono endereço:

www.pateira.net

Abandona assim o alojamento Blogger mas continua disponível no link nesta página.

Força

AristotlePhilipsSmith

Declaration of Independence

This week's Worth Reading is the Declaration of Independence, which was adopted unanimously by a Congress of representatives of the thirteen British colonies in America 230 years ago today. Drafted primarily by Thomas Jefferson, who later became the third president of the United States, the Declaration begins with a succinct statement of what the American Founders considered to be universal political principles, then continues with a recitation of the "long train of abuses and usurpations" visited upon the colonies by Britain's King George III, abuses that in their view fully justify the declaration of independence contained in the final paragraph. The Declaration of Independence is one of the most important political documents of the United States. Its wording and ideas have also been incorporated into political statements and declarations in numerous countries, and it is today considered a classic statement of the principles of legitimate democratic government. Although the Declaration consists only of several hundred words of text, it has generated a huge literature of analysis, commentary, and criticism over the past several centuries. Most books on the Declaration contain extensive bibliographies but few of these are available online. The Web site of the National Archives of the United States provides links to several sources of additional readings, and a Google search will also provide much more material for those who wish to study the Declaration in greater detail. Our posthumous thanks to Thomas Jefferson and his coauthors, whose text appears below, for providing this week's Worth Reading.
With best wishes,
Tom Skladony


IN CONGRESS, July 4, 1776.
The unanimous Declaration of the thirteen united States of America,

When in the Course of human events, it becomes necessary for one people to dissolve the political bands which have connected them with another, and to assume among the powers of the earth, the separate and equal station to which the Laws of Nature and of Nature's God entitle them, a decent respect to the opinions of mankind requires that they should declare the causes which impel them to the separation. We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness.--That to secure these rights, Governments are instituted among Men, deriving their just powers from the consent of the governed, --That whenever any Form of Government becomes destructive of these ends, it is the Right of the People to alter or to abolish it, and to institute new Government, laying its foundation on such principles and organizing its powers in such form, as to them shall seem most likely to effect their Safety and Happiness. Prudence, indeed, will dictate that Governments long established should not be changed for light and transient causes; and accordingly all experience hath shewn, that mankind are more disposed to suffer, while evils are sufferable, than to right themselves by abolishing the forms to which they are accustomed. But when a long train of abuses and usurpations, pursuing invariably the same Object evinces a design to reduce them under absolute Despotism, it is their right, it is their duty, to throw off such Government, and to provide new Guards for their future security.--Such has been the patient sufferance of these Colonies; and such is now the necessity which constrains them to alter their former Systems of Government. The history of the present King of Great Britain is a history of repeated injuries and usurpations, all having in direct object the establishment of an absolute Tyranny over these States. To prove this, let Facts be submitted to a candid world.He has refused his Assent to Laws, the most wholesome and necessary for the public good. He has forbidden his Governors to pass Laws of immediate and pressing importance, unless suspended in their operation till his Assent should be obtained; and when so suspended, he has utterly neglected to attend to them.He has refused to pass other Laws for the accommodation of large districts of people, unless those people would relinquish the right of Representation in the Legislature, a right inestimable to them and formidable to tyrants only. He has called together legislative bodies at places unusual, uncomfortable, and distant from the depository of their public Records, for the sole purpose of fatiguing them into compliance with his measures. He has dissolved Representative Houses repeatedly, for opposing with manly firmness his invasions on the rights of the people.He has refused for a long time, after such dissolutions, to cause others to be elected; whereby the Legislative powers, incapable of Annihilation, have returned to the People at large for their exercise; the State remaining in the mean time exposed to all the dangers of invasion from without, and convulsions within.He has endeavoured to prevent the population of these States; for that purpose obstructing the Laws for Naturalization of Foreigners; refusing to pass others to encourage their migrations hither, and raising the conditions of new Appropriations of Lands.He has obstructed the Administration of Justice, by refusing his Assent to Laws for establishing Judiciary powers.He has made Judges dependent on his Will alone, for the tenure of their offices, and the amount and payment of their salaries.He has erected a multitude of New Offices, and sent hither swarms of Officers to harrass our people, and eat out their substance.He has kept among us, in times of peace, Standing Armies without the Consent of our legislatures.He has affected to render the Military independent of and superior to the Civil power.He has combined with others to subject us to a jurisdiction foreign to our constitution, and unacknowledged by our laws; giving his Assent to their Acts of pretended Legislation:For Quartering large bodies of armed troops among us:For protecting them, by a mock Trial, from punishment for any Murders which they should commit on the Inhabitants of these States:For cutting off our Trade with all parts of the world:For imposing Taxes on us without our Consent: For depriving us in many cases, of the benefits of Trial by Jury:For transporting us beyond Seas to be tried for pretended offencesFor abolishing the free System of English Laws in a neighbouring Province, establishing therein an Arbitrary government, and enlarging its Boundaries so as to render it at once an example and fit instrument for introducing the same absolute rule into these Colonies:For taking away our Charters, abolishing our most valuable Laws, and altering fundamentally the Forms of our Governments:For suspending our own Legislatures, and declaring themselves invested with power to legislate for us in all cases whatsoever.He has abdicated Government here, by declaring us out of his Protection and waging War against us.He has plundered our seas, ravaged our Coasts, burnt our towns, and destroyed the lives of our people. He is at this time transporting large Armies of foreign Mercenaries to compleat the works of death, desolation and tyranny, already begun with circumstances of Cruelty & perfidy scarcely paralleled in the most barbarous ages, and totally unworthy the Head of a civilized nation.He has constrained our fellow Citizens taken Captive on the high Seas to bear Arms against their Country, to become the executioners of their friends and Brethren, or to fall themselves by their Hands. He has excited domestic insurrections amongst us, and has endeavoured to bring on the inhabitants of our frontiers, the merciless Indian Savages, whose known rule of warfare, is an undistinguished destruction of all ages, sexes and conditions.In every stage of these Oppressions We have Petitioned for Redress in the most humble terms: Our repeated Petitions have been answered only by repeated injury. A Prince whose character is thus marked by every act which may define a Tyrant, is unfit to be the ruler of a free people.Nor have We been wanting in attentions to our Brittish brethren. We have warned them from time to time of attempts by their legislature to extend an unwarrantable jurisdiction over us. We have reminded them of the circumstances of our emigration and settlement here. We have appealed to their native justice and magnanimity, and we have conjured them by the ties of our common kindred to disavow these usurpations, which, would inevitably interrupt our connections and correspondence. They too have been deaf to the voice of justice and of consanguinity. We must, therefore, acquiesce in the necessity, which denounces our Separation, and hold them, as we hold the rest of mankind, Enemies in War, in Peace Friends.We, therefore, the Representatives of the united States of America, in General Congress, Assembled, appealing to the Supreme Judge of the world for the rectitude of our intentions, do, in the Name, and by Authority of the good People of these Colonies, solemnly publish and declare, That these United Colonies are, and of Right ought to be Free and Independent States; that they are Absolved from all Allegiance to the British Crown, and that all political connection between them and the State of Great Britain, is and ought to be totally dissolved; and that as Free and Independent States, they have full Power to levy War, conclude Peace, contract Alliances, establish Commerce, and to do all other Acts and Things which Independent States may of right do. And for the support of this Declaration, with a firm reliance on the protection of divine Providence, we mutually pledge to each other our Lives, our Fortunes and our sacred Honor.
________________________________________
The 56 signatures on the Declaration appear in the positions indicated:
Column 1Georgia:Button GwinnettLyman HallGeorge Walton
Column 2North Carolina:William HooperJoseph HewesJohn PennSouth Carolina:Edward RutledgeThomas Heyward, Jr.Thomas Lynch, Jr.Arthur Middleton
Column 3Massachusetts:John HancockMaryland:Samuel ChaseWilliam PacaThomas StoneCharles Carroll of CarrolltonVirginia:George WytheRichard Henry LeeThomas JeffersonBenjamin HarrisonThomas Nelson, Jr.Francis Lightfoot LeeCarter Braxton
Column 4Pennsylvania:Robert MorrisBenjamin RushBenjamin FranklinJohn MortonGeorge ClymerJames SmithGeorge TaylorJames WilsonGeorge RossDelaware:Caesar RodneyGeorge ReadThomas McKean
Column 5New York:William FloydPhilip LivingstonFrancis LewisLewis MorrisNew Jersey:Richard StocktonJohn WitherspoonFrancis HopkinsonJohn HartAbraham Clark
Column 6New Hampshire:Josiah BartlettWilliam WhippleMassachusetts:Samuel AdamsJohn AdamsRobert Treat PaineElbridge GerryRhode Island:Stephen HopkinsWilliam ElleryConnecticut:Roger ShermanSamuel HuntingtonWilliam WilliamsOliver WolcottNew Hampshire:Matthew Thornton

Wall Street Journal e Cristiano Ronaldo

A grande questão de marketing do dia de hoje e uma chamada de atenção:- a primeira página do Wall Street Journal dedicada aos hedge funds portugueses e ao nosso futebol;- saber se a exibição de Cristiano Ronaldo de hoje vai ser suficiente para combater a depreciação no valor do seu passe e no seu valor de marketing derivada do célebre manguito que ele fez no estádio do SLBenfica (que empresa vai querer continuar associada a um jogador que insulta o público pagante e consumidor... já repararam que existe um banco que não vai renovar o patrocínio que mantinha com ele...porque será?).