terça-feira, julho 25, 2006

Marketing e Recursos Humanos: entrevista

Caros leitores

Deixo-vos com o link (http://planetarh.com/modules/smartsection/item.php?itemid=282) para uma belíssima entrevista do Doutor Bruno Valverde Cota a propósito de recursos humanos e marketing, a importância da qualificação e formação dos recursos humanos em empresas de serviços.

terça-feira, julho 18, 2006

Dislogo

1) Estes dois últimos Sábados estive a dar aulas no programa de pós graduação Dislogo (futuramente Progama Geral de Gestão).

2) Alunos motivados e dedicados, o que torna um prazer dar estas aulas.

3) Conscientes de que a formação é um processo contínuo, sem pausas mas também, fazendo uso de um velho adágio alentejano, sem pressas.

segunda-feira, julho 17, 2006

Pateira muda de endereço e ganha vida própria

O blogue Pateira cresceu, ganhou leitores mas manteve o espírito irreverente.

O crescimento levou-o a um nono endereço:

www.pateira.net

Abandona assim o alojamento Blogger mas continua disponível no link nesta página.

Força

AristotlePhilipsSmith

segunda-feira, julho 10, 2006

Declaration of Independence

This week's Worth Reading is the Declaration of Independence, which was adopted unanimously by a Congress of representatives of the thirteen British colonies in America 230 years ago today. Drafted primarily by Thomas Jefferson, who later became the third president of the United States, the Declaration begins with a succinct statement of what the American Founders considered to be universal political principles, then continues with a recitation of the "long train of abuses and usurpations" visited upon the colonies by Britain's King George III, abuses that in their view fully justify the declaration of independence contained in the final paragraph. The Declaration of Independence is one of the most important political documents of the United States. Its wording and ideas have also been incorporated into political statements and declarations in numerous countries, and it is today considered a classic statement of the principles of legitimate democratic government. Although the Declaration consists only of several hundred words of text, it has generated a huge literature of analysis, commentary, and criticism over the past several centuries. Most books on the Declaration contain extensive bibliographies but few of these are available online. The Web site of the National Archives of the United States provides links to several sources of additional readings, and a Google search will also provide much more material for those who wish to study the Declaration in greater detail. Our posthumous thanks to Thomas Jefferson and his coauthors, whose text appears below, for providing this week's Worth Reading.
With best wishes,
Tom Skladony


IN CONGRESS, July 4, 1776.
The unanimous Declaration of the thirteen united States of America,

When in the Course of human events, it becomes necessary for one people to dissolve the political bands which have connected them with another, and to assume among the powers of the earth, the separate and equal station to which the Laws of Nature and of Nature's God entitle them, a decent respect to the opinions of mankind requires that they should declare the causes which impel them to the separation. We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness.--That to secure these rights, Governments are instituted among Men, deriving their just powers from the consent of the governed, --That whenever any Form of Government becomes destructive of these ends, it is the Right of the People to alter or to abolish it, and to institute new Government, laying its foundation on such principles and organizing its powers in such form, as to them shall seem most likely to effect their Safety and Happiness. Prudence, indeed, will dictate that Governments long established should not be changed for light and transient causes; and accordingly all experience hath shewn, that mankind are more disposed to suffer, while evils are sufferable, than to right themselves by abolishing the forms to which they are accustomed. But when a long train of abuses and usurpations, pursuing invariably the same Object evinces a design to reduce them under absolute Despotism, it is their right, it is their duty, to throw off such Government, and to provide new Guards for their future security.--Such has been the patient sufferance of these Colonies; and such is now the necessity which constrains them to alter their former Systems of Government. The history of the present King of Great Britain is a history of repeated injuries and usurpations, all having in direct object the establishment of an absolute Tyranny over these States. To prove this, let Facts be submitted to a candid world.He has refused his Assent to Laws, the most wholesome and necessary for the public good. He has forbidden his Governors to pass Laws of immediate and pressing importance, unless suspended in their operation till his Assent should be obtained; and when so suspended, he has utterly neglected to attend to them.He has refused to pass other Laws for the accommodation of large districts of people, unless those people would relinquish the right of Representation in the Legislature, a right inestimable to them and formidable to tyrants only. He has called together legislative bodies at places unusual, uncomfortable, and distant from the depository of their public Records, for the sole purpose of fatiguing them into compliance with his measures. He has dissolved Representative Houses repeatedly, for opposing with manly firmness his invasions on the rights of the people.He has refused for a long time, after such dissolutions, to cause others to be elected; whereby the Legislative powers, incapable of Annihilation, have returned to the People at large for their exercise; the State remaining in the mean time exposed to all the dangers of invasion from without, and convulsions within.He has endeavoured to prevent the population of these States; for that purpose obstructing the Laws for Naturalization of Foreigners; refusing to pass others to encourage their migrations hither, and raising the conditions of new Appropriations of Lands.He has obstructed the Administration of Justice, by refusing his Assent to Laws for establishing Judiciary powers.He has made Judges dependent on his Will alone, for the tenure of their offices, and the amount and payment of their salaries.He has erected a multitude of New Offices, and sent hither swarms of Officers to harrass our people, and eat out their substance.He has kept among us, in times of peace, Standing Armies without the Consent of our legislatures.He has affected to render the Military independent of and superior to the Civil power.He has combined with others to subject us to a jurisdiction foreign to our constitution, and unacknowledged by our laws; giving his Assent to their Acts of pretended Legislation:For Quartering large bodies of armed troops among us:For protecting them, by a mock Trial, from punishment for any Murders which they should commit on the Inhabitants of these States:For cutting off our Trade with all parts of the world:For imposing Taxes on us without our Consent: For depriving us in many cases, of the benefits of Trial by Jury:For transporting us beyond Seas to be tried for pretended offencesFor abolishing the free System of English Laws in a neighbouring Province, establishing therein an Arbitrary government, and enlarging its Boundaries so as to render it at once an example and fit instrument for introducing the same absolute rule into these Colonies:For taking away our Charters, abolishing our most valuable Laws, and altering fundamentally the Forms of our Governments:For suspending our own Legislatures, and declaring themselves invested with power to legislate for us in all cases whatsoever.He has abdicated Government here, by declaring us out of his Protection and waging War against us.He has plundered our seas, ravaged our Coasts, burnt our towns, and destroyed the lives of our people. He is at this time transporting large Armies of foreign Mercenaries to compleat the works of death, desolation and tyranny, already begun with circumstances of Cruelty & perfidy scarcely paralleled in the most barbarous ages, and totally unworthy the Head of a civilized nation.He has constrained our fellow Citizens taken Captive on the high Seas to bear Arms against their Country, to become the executioners of their friends and Brethren, or to fall themselves by their Hands. He has excited domestic insurrections amongst us, and has endeavoured to bring on the inhabitants of our frontiers, the merciless Indian Savages, whose known rule of warfare, is an undistinguished destruction of all ages, sexes and conditions.In every stage of these Oppressions We have Petitioned for Redress in the most humble terms: Our repeated Petitions have been answered only by repeated injury. A Prince whose character is thus marked by every act which may define a Tyrant, is unfit to be the ruler of a free people.Nor have We been wanting in attentions to our Brittish brethren. We have warned them from time to time of attempts by their legislature to extend an unwarrantable jurisdiction over us. We have reminded them of the circumstances of our emigration and settlement here. We have appealed to their native justice and magnanimity, and we have conjured them by the ties of our common kindred to disavow these usurpations, which, would inevitably interrupt our connections and correspondence. They too have been deaf to the voice of justice and of consanguinity. We must, therefore, acquiesce in the necessity, which denounces our Separation, and hold them, as we hold the rest of mankind, Enemies in War, in Peace Friends.We, therefore, the Representatives of the united States of America, in General Congress, Assembled, appealing to the Supreme Judge of the world for the rectitude of our intentions, do, in the Name, and by Authority of the good People of these Colonies, solemnly publish and declare, That these United Colonies are, and of Right ought to be Free and Independent States; that they are Absolved from all Allegiance to the British Crown, and that all political connection between them and the State of Great Britain, is and ought to be totally dissolved; and that as Free and Independent States, they have full Power to levy War, conclude Peace, contract Alliances, establish Commerce, and to do all other Acts and Things which Independent States may of right do. And for the support of this Declaration, with a firm reliance on the protection of divine Providence, we mutually pledge to each other our Lives, our Fortunes and our sacred Honor.
________________________________________
The 56 signatures on the Declaration appear in the positions indicated:
Column 1Georgia:Button GwinnettLyman HallGeorge Walton
Column 2North Carolina:William HooperJoseph HewesJohn PennSouth Carolina:Edward RutledgeThomas Heyward, Jr.Thomas Lynch, Jr.Arthur Middleton
Column 3Massachusetts:John HancockMaryland:Samuel ChaseWilliam PacaThomas StoneCharles Carroll of CarrolltonVirginia:George WytheRichard Henry LeeThomas JeffersonBenjamin HarrisonThomas Nelson, Jr.Francis Lightfoot LeeCarter Braxton
Column 4Pennsylvania:Robert MorrisBenjamin RushBenjamin FranklinJohn MortonGeorge ClymerJames SmithGeorge TaylorJames WilsonGeorge RossDelaware:Caesar RodneyGeorge ReadThomas McKean
Column 5New York:William FloydPhilip LivingstonFrancis LewisLewis MorrisNew Jersey:Richard StocktonJohn WitherspoonFrancis HopkinsonJohn HartAbraham Clark
Column 6New Hampshire:Josiah BartlettWilliam WhippleMassachusetts:Samuel AdamsJohn AdamsRobert Treat PaineElbridge GerryRhode Island:Stephen HopkinsWilliam ElleryConnecticut:Roger ShermanSamuel HuntingtonWilliam WilliamsOliver WolcottNew Hampshire:Matthew Thornton

quarta-feira, julho 05, 2006

Wall Street Journal e Cristiano Ronaldo

A grande questão de marketing do dia de hoje e uma chamada de atenção:- a primeira página do Wall Street Journal dedicada aos hedge funds portugueses e ao nosso futebol;- saber se a exibição de Cristiano Ronaldo de hoje vai ser suficiente para combater a depreciação no valor do seu passe e no seu valor de marketing derivada do célebre manguito que ele fez no estádio do SLBenfica (que empresa vai querer continuar associada a um jogador que insulta o público pagante e consumidor... já repararam que existe um banco que não vai renovar o patrocínio que mantinha com ele...porque será?).

segunda-feira, julho 03, 2006

Chelsea win the World Cup

Abramovich strikes - and Chelsea win the World Cup Kevin MitchellSunday July 2, 2006The Observer
Most mornings and early evenings on a patch of rough ground near a railway line in Cologne, a group of small boys can be found kicking a football, like millions of small boys everywhere. One is Ronaldhino. One is Michael Ballack. One is Arjen Robben. One is fat and wears glasses.
They are not in the national colours of their heroes. They are playing out their fantasies inspired by what they have seen on television of Barcelona, Bayern Munich and Chelsea.

n a crowded cafe/bar overlooking the Schlossegarten in Stuttgart, Roman Abramovich, a man of such staggering wealth few fantasies are beyond him, sits surrounded by associates with bulges in their jackets. He has been waiting 20 minutes to be served.
One of his entourage reminds a waitress who it is she is ignoring. 'Bear with me,' she says, oblivious to Abramovich's fame, 'I've only got two hands.'
England fans, alerted to the presence of footballing royalty, surround the man who has the clout to fund Chelsea and half of Siberia; he obliges by smiling into their cameras and mobile phones. When he has finished signing their tout-inflated tickets he puts down his drink and his minders sweep him away to watch England grind out a turgid win over Ecuador.
The paradox that attends football is that, while it engages more people than any other sport, reaching into villages in the Andes, housing estates in Slough, penthouses in Minsk, the projects of Chicago, a playground in Cologne, and sustains the hopes of whole nations once every four years, it exists most vividly and more regularly in the imagination of its audience within the confines of a few grotesquely rich clubs.
Throughout this tournament, Sepp Blatter, the president of Fifa, has been characterised as 'the most powerful man in football.' Tell it to marines looking after Abramovich. Or his Russian friend who funds Corinthians in Brazil, where Jose Mourinho holidayed recently, where Tevez plays, where Mascherano plays. And what odds their playing for Chelsea this season, or next?
Whoever wins the World Cup, Abramovich wins. Theoretically, he could buy every decent player in the world. Practically, he has bought enough of them to give Chelsea not only a stranglehold on the domestic title and a good chance in Europe but jitters in the boardroom. They are deeply in the red. It might all yet crash around Roman's ears.
Meanwhile, Chelsea could beat Brazil. Truly. They might beat Argentina. Or Italy. Almost certainly England. So could Barcelona. That clubs are stronger than most national teams has been plain for at least the past two World Cups.
Chelsea could field this outfield line-up drawn from their personnel still at the tournament on Friday: Ferreira, Carvalho, Terry, Gallas; Makelele, Ballack, Lampard, Cole; Crespo, Shevchenko. If you wanted to throw Wayne Bridge or Robert Huth in goal, you'd have a complete team of formidable quality - all of them heading home soon to dominate the Premiership for the third season in a row.
How ironic that Franz Beckenbauer, whose presence is stamped all over this tournament, the man who brought the World Cup to Germany, should have uttered these words only eight years ago: 'The European league will come and the top clubs will gain in power. One day there won't be national teams any more. They will be replaced in the World Cup by club sides. Europe is growing together. At the moment the national team has a high value. But the influence of the clubs is getting bigger.'
Beckenbauer did not want to rock the World Cup boat last week when we asked how he had put those gloomy predictions aside for this tournament. This week, when Fifa go through the ritual of passing on the flame to the next hosts, South Africa, no doubt he will mouth the usual platitudes about the universal game.
But Beckenbauer eight years ago was right in some respects. He recognised then that allegiances shift alarmingly. Below the elite level, locality means little. Glamour overrides history, because tradition is increasingly meaningless in a world so blatantly driven by greed and excess. That is sad. But there is an upside. Even at Chelsea.
Anyone who remembers the days of Keith Jones being booed at Stamford Bridge by the club's racist supporters because he was black will, surely, regard it as progress - intentional or not - that Chelsea have in their 2006 squad a range of nationalities, skin colours, diversity and talent to inspire celebration rather than derision. Fans love or hate Didier Drogba not because he is black, but because he scores or misses. Impressionable children of the New Idiot Age are hypnotised by the charisma of wealth and success, to the point where old prejudices have become irrelevant. The result is good, if the route is flawed.
It would be absurd to dismiss the World Cup. This week, when they are slapping themselves on the back, the Fifa people will revel in television viewing figures estimated to be five billion, the biggest ever. It's part of the mix, part of football as entertainment.
When we pack up and go home, when the streets of Germany return to normal, football will change gears again. The Premiership resumes before the Pakistan cricket team leave England. Whoever reaches Berlin and triumphs will be remembered only for as long as news from Stamford Bridge does not crowd out everything else.
And, in a park in Cologne, the fat boy in the glasses will trail in the dust of Ronaldinho, Ballack and Robben...
Appearances, goals, and top performances by players from the most represented clubs at the World Cup (before quarter-finals)
Apps Players Still In Goals Man Of Match
Chelsea 46 15 11 8 8
Arsenal 46 16 6 7 2
Juventus 37 12 9 2 3
AC Milan 37 12 8 4 2
Barcelona 30 10 4 4 2
Man Utd 28 12 7 3 1
R Madrid 28 9 5 6 2
B Munich 27 9 7 2 3
D Kiev 24 7 7 1 1
Lyon 23 10 9 2 0
Valencia 20 8 4 3 0
Liverpool 19 9 4 5 2
Romario, a real prince among game's royalty
Everywhere you look in Germany, Pele is there. He is still the most marketable name and face in football. Nobody in the history of the game has come close. Not even Maradona, but the German cameramen seemed to have tired of recording his wide-eyed shirt-waving by the time Argentina were blowing it against Germany in Berlin on Friday.
But one old campaigner is still trying to catch Pele. By his own reckoning, Romario is 25 goals shy of a thousand in club football - which, statistically at least, would put him alongside Pele. It has become a disquieting obsession.
Baixinho (Shorty) has never lacked self-belief - understandably, given his 55 goals in 70 internationals and his title-winning exploits with PSV Eindhoven, Barcelona and Valencia, as well as spells of adoration at Vasco, Flamengo and Fluminense.
But he is running out of options. In April, Romario signed a six-month contract with Miami FC in the second-tier USL, a homely little competition played out in front of miserably small crowds.
Miami, a middling team lying sixth after 12 matches, are grateful for Romario's nine goals from 10 games. For what it's worth, Romario is leading the league and he's the king of Tropical Park. On 19 July, Romario will play for the league's all-star team in North Carolina - against Sheffield Wednesday.
Still, for a 40-year-old whose priorities are dancing and seeing in the sunrise, he's doing OK. Since the days he left the favela of the Jacarezinho district in Rio, he has always done his own thing.
As well as chasing Pele's record, Romario is picking up pocket money for his six children, the youngest of whom, one-year-old Ivy, has Down's syndrome.
In his last appearance for Brazil, a year ago, he scored. He lifted his yellow shirt to reveal a message on his T-shirt: 'My daughter has Down's, and she's a princess.' In his own way, Romario is a bit of a prince.

They got what they deserved

Complacent to the last, Eriksson and his spoilt players got what they deserved - absolutely nichts Richard Williams in Baden-BadenMonday July 3, 2006The Guardian
In the aftermath of a punishing defeat, no man should be called to account for his impromptu remarks. But when Frank Lampard said on Saturday night that England had "deserved" to win the match in which defeat had just eliminated them from the World Cup, he was inadvertently exposing the problem at the heart of the team's consistent inability to scale the highest peaks.
David Beckham had used the same word earlier in the campaign. England would get to the World Cup final, the captain said, because they "deserved" to be there. Since no deeper analysis was forthcoming, his listeners were left to infer that the evidence in support of his contention might have included any or all of the following: England's historic role as the game's mother country; the vast popularity of the Premiership at home and abroad; the inflated pay and celebrity status of its players; and the attention lavished on the public appearances of their wives and girlfriends.
When Sven-Goran Eriksson also spoke about the team "deserving" to reach the final, he tried to suggest that it was because of the quality of their football. Strictly on the basis of their successive performances against Hungary, Jamaica, Paraguay, Trinidad & Tobago, Sweden and Ecuador, however, it would have taken a battalion of the world's finest legal advocates to make a case for the justice of their arrival in the final rounds of the biggest international football tournament of all.
The attitude represented by the words of Lampard and Beckham represents a culture of complacency at work, and it could be seen in the climactic shoot-out against Portugal, when three of England's penalty takers failed with attempts in which the slackness of their body language and their shooting spoke of men who were ready to put their trust in the belief, as England players have believed for several generations, that their reputations alone would be enough to ensure their success.
A successful apprenticeship in the upper reaches of English football wraps such an effective comfort blanket around a young player that he is seldom exposed to the harsh realities of the outside world, and never confronts those moments in which failure really does mean disaster. When they are called to summon reserves of resilience at moments of extreme pressure, they discover those reserves either do not exist or have been depleted by the demands of domestic football.
Where, on Saturday, was the Englishman prepared to take control of the game as Zinédine Zidane would do in France's defeat of Brazil later that night? The only candidate was Owen Hargreaves, who both converted his penalty - the one Englishman to do so - and secured the man- of-the-match award with 120 minutes of non-stop tackling, intercepting, running and passing. Alone among his colleagues, he displayed a dynamism that seemed to come from within. What also makes him unique among the squad, of course, is that he has never lived in England. The two things may not be unconnected.
Before Hargreaves was born, his parents left Britain to make a new life for their family in Canada. They succeeded, and in so doing may have laid the mental foundation for his son's career. Owen Hargreaves arrived in Munich as a 16-year-old and began a long struggle to establish himself among the superstars in the first team at Bayern, in a country where he knew no one and had to learn the language from scratch. When times were difficult, when he was dropped or suffered injuries, his parents' example of ambition and self-sufficiency can have done him no harm.
Hargreaves may also have benefited from the Bundesliga's 34-match season and its mid-winter break. Whereas he faced up to Portugal's challenge with what the English like to see as their characteristic qualities of energy and doggedness, his native-born team-mates struggled to turn their talent and desire for success into the currency of coherent football.
Individually, there was much to admire in their display - in Ashley Cole's gradual return to form, in John Terry's obduracy, in Aaron Lennon's zigzag runs and in Peter Crouch's sheer willingness - but collectively they could only demonstrate the difficulty they experience in achieving, even sporadically, the kind of momentum that the better sides in this tournament have maintained virtually from first whistle to last.
Permutating his resources for the fifth time in five matches as he responded to the opposition's strengths and his own squad's injuries, Eriksson asked Hargreaves to provide a screen for the defence while a midfield quartet attempted to support Wayne Rooney, the lone front runner. That it took the coach so long to reach this conclusion, after having Hargreaves in his squad for almost five years, is among the most serious indictments of his regime.
The fatal flaw in the way the formation was applied was the use of Rio Ferdinand as the launchpad for attacks. On countless occasions the ball was given to the centre-back in the expectation that he would make the first significant pass. He would take a touch to control the ball, look up, take another touch, look up again, have another think and then, after a delay often of six or seven seconds, play it - not always accurately - to a team-mate.
By the time he was ready to part with the ball, two things would have happened: first, his team-mates had effectively come to a standstill; second, the Portuguese defenders had been given the time to move in to cover them. So almost every England move would start from a static position, with the opposition well prepared for counter-measures.
Although Ferdinand is a decent passer of the ball, he is not Andrea Pirlo. Neither is Hargreaves, but he should have been encouraged to become the kind of pivot that Claude Makelele represents for Chelsea and France, taking the ball from the defence and recycling it to the midfield with the minimum of fuss or wasted time, acting as the team's metronome. Then England might have had a chance to develop the kind of rhythm and movement that we sometimes see from Arsenal, Chelsea and, less frequently nowadays, Manchester United, but at which English-born players in general have never been adept.
When the Football Association hired Eriksson as England's first foreign coach, it was reasonable to expect that an improvement in fluidity was among the benefits the players could expect from his long experience in Italy and Portugal. All they got, really, was a swift application of common sense to a formerly chaotic selection policy and a discovery that Eriksson's notion of an acceptable standard of living matched their own five-star expectations.
His inability to get Englishmen to play football together with a combination of spontaneity and consistency means that, after its promising start, the Eriksson era must on balance be accounted a failure. Sadly, given the unfailing courtesy with which he confronted an often hostile environment, he was not the man to dismantle the mental barrier that prevented his players from turning their talents into real achievement at international level. In the end they, and he, deserved no more than they got.

The hand of god haunts England


RICARDO, GOD AND THE voice of Nelly Furtado are lauded as the holy trinity at the helm of Portugal’s victory over England by a national press that does pride rather better than Schadenfreude.

If the Correio da Manhä suggests that the hand of “divine intervention, or perhaps Murphy’s Law” was at play when it came to the penalty shoot-out, Ricardo, the goalkeeper, was more certain. “God is Portuguese,” he tells the paper.



Continuing the religious theme, we hear from Luís Figo, the captain, that his men came through “in the spirit of sacrifice and suffering”.

Much coverage was devoted to spontaneous Portuguese street parties, not only at home but in London, Paris, São Paulo and Macau, in Portugal, where “even the English joined the party”.

Ricardo, who “haunted England yet again”, is the hero of the hour. At the age of 10, we learn, he lined up for a trial in his home town of Montijo with “dreams of becoming the best striker in the world. He was told there were many ahead of him in the queue, so he moved across to the shorter queue and became a goalkeeper instead.”

While he can now dream of how he stopped England’s penalties, the English “once again confirmed themselves to have an aversion to showdowns”, states O Record.

Gloating is rare. Where it rears its head, it is mainly aimed at England’s fans. O Jogo carries the headline “Ricardo — they hate you”. Portugal fans had done well in the face of the roar of the Three Lions. “While the English hoards screamed 2-0, (the Portuguese) sang with the force of Nelly Furtado against the force of ‘Football’s coming home’ — now, England is going home.”

quinta-feira, junho 22, 2006

Jogos de futebol e produtividade nacional

Ontem o jogo Portugal-México, terceiro da selecção portuguesa no Mundial de 2006, calhou em plena hora de trabalho. 15 horas em Lisboa.
As ruas ficaram desertas. O fluxo de automóveis a sairem de Lisboa era intenso...Os escritórios desertificaram-se...Os maridos deixaram de atender as chamadas das esposas para seus telemóveis...As reuniões foram desmarcadas...

quarta-feira, junho 21, 2006

Poupar 200 milhões de euros

Uma vez por mês e durante alguns dias, o Parlamento Europeutransfere-se de Bruxelas para Strasbourg por inteiro, com todos osseus colaboradores e toda a sua documentação. A única razão para este desperdício de 200 milhões de euros por ano deve-se à vontade daFrança. Todos os países da União pagam a conta! Nós também!Presentemente, um determinado número de membros do Parlamento Europeu,pertencentes a diferentes partidos e países, iniciaram uma acção que visa acabar com este desperdício. É necessário recolher um milhão deassinaturas para que este assunto possa ser inserido na agenda daComissão Europeia.Já se recolheram mais de 620 000 assinaturas, mas é preciso um milhão! Visite o site http://www.oneseat.eu e assine para se poder acabarcom este abuso.P.S.: não hesite em transmitir o conteúdo desta mensagem aos seus amigos, para provocarmos uma cadeia de bom senso Informações mais detalhadas (para os desconfiados como eu) em http://www.europafederalisterna.se/oneseat/?view=about&lang=pt

Ética e negócios: um texto muito actual

Tivemos a oportunidade de participar, na primeira quinzena do mês de Julho, no 2º Seminário Internacional da Uniapac/Associação Cristã de Empresários e Gestores (ACEGE) subordinado ao tema da Ética Empresarial. O «Campus» da Universidade de Louven (Louvaina), desde tempos medievos sítio do saber dos «Países Baixos», proporcionou o ambiente intelectual propício para o debate entre gestores experientes, académicos reputados e jovens quadros de grandes empresas europeias.

As empresas europeias têm sido confrontadas com um aumento de consciência social dos cidadãos e dos investidores nos mercados de capitais. As organizações não governamentais (ONG´s, com o “Sierra Club”, “Greenpeace”, entre as mais notórias), com áreas de interesse desde a protecção ambiental, passando pela defesa dos consumidores até à preservação de espécies animais, têm ganho protagonismo crescente nos países da OCDE. Em simultâneo, têm proliferado e ganho crescente aceitação, por parte dos pequenos investidores, os fundos de investimento com preocupações éticas ou ecológicas. Recusando-se a investir em empresas sem um claro “Código Ético de Conduta” e em negócios de reduzida responsabilidade social, fundos e ONG´s têm lançado para a ribalta, pelos piores motivos, as empresas operantes em indústrias como o tabaco, o petróleo ou o armamento. Mas até agora insuspeitas empresas de calçado ou vestuário, para citar apenas alguns dos casos mais recentes, têm sido acusadas de uma política pouco criteriosa de subcontratação (com os seus fornecedores a empregarem trabalho infantil no Sudoeste Asiático).
A emergência da geração Bobos[1] (“bohemians and burgeois”) à liderança social, económica e política, um pouco por toda a Europa Ocidental, só vai reforçar a vaga de fundo que exige maior sentido ético na condução dos negócios.

Contrariando a ortodoxia que vai proliferando nas teorias da Gestão, foi consensual entre os participantes que a Europa Ocidental e os Estados Unidos da América do Norte devem exibir diferentes concepções de ética empresarial. Apesar de um tronco comum civilizacional, as diferentes experiências históricas, sociais, políticas e religiosas da Europa Continental levam a que os participantes do Seminário tenham concluído que três escolas, igualmente legítimas, devem afirmar-se autonomamente no campo da Ética Empresarial: a Anglo-saxónica (Eua, Reino Unido), a Europeia continental protestante (alemã, Escandinava), e uma de cariz mais católico (Europa do Sul). As prescrições morais de uma escola se aplicadas em contextos, geográficos e humanos, que lhe são alienígenas produzem um efeito de mal disfarçada repulsa social.[2]

Um outro mito alvo de cuidada análise foi o do menor desempenho empresarial (redução de lucros) motivada pela adopção de uma «praxis» ética nos negócios. Embora a investigação empírica ainda esteja na sua infância, sendo prematuro estabelecer relações científicas de causalidade, os primeiros resultados parecem convergir no sentido de que existe uma correlação positiva entre rendibilidade empresarial (“return on equity”) e prática Ética na actividade empresarial!

Chegados a este ponto, qual grito de “Ipiranga” que deve nortear os empresários e os gestores de matriz cristã, importa percepcionar o rumo para as empresas portuguesas. Aqui, estamos crentes, a prática dos gestores portugueses, fortemente influenciada pela tradição católica, tradicionalista e amiúde paternalista, é essencialmente ética. Mas a maior lacuna radica na ausência de uma tradição de corporizar essa prática, consuetudinária, sob a forma de um “Código, escrito, de Conduta Ética”, explicitando e comunicando activamente quais são os comportamentos aceitáveis e reprováveis em campos como: as relações com os fornecedores, compromissos para com os empregados, transparência para com accionistas ou clientes ou ainda a forma como a empresa(s) vai contribuir para ajudar a comunidade envolvente. Por vezes isto requer um “Ethical Business Manager” definido na organização. Procurando que as maiores empresas portuguesas, uma vez consumada a fusão da Bolsa de Valores de Lisboa e Porto com a Euronext, não venham a ser ostracizadas pelos investidores institucionais operando em mercados de capitais onde estas questões já quase se tornaram corriqueiras...

Paulo Gonçalves Marcos
Texto publicado na newsletter da ACEGE em Julho de 2001
[1] David Brooks, in “Bobos in Paradise”.
[2] Como aconteceu com a francesa Danone, no final da Primavera de 2001. Pretendendo aplicar, na França, a receita norte-americana de despedimentos em massa como forma de aumentar os lucros, reduzindo os custos. Algo mal compreendido pela opinião pública francesa, quando confrontada, com os ainda assim elevados lucros da companhia.

quarta-feira, junho 07, 2006

Energy and market risk: a glimpse

Market Risk - Banks Agree on US Format for LCDS
Leading derivatives dealer banks have agreed to standard documentation for loan-related credit default swaps in the US. The agreement in the US comes as market participants in Europe remain at loggerheads over how such contracts should work. The need for standardized contracts reflects growing investor interest in managing risk in the booming market for syndicated loans.

Energy Risk - China, India Seek to Avert Bidding War for Russian Oil
China and India plan their second joint bid for oil fields, an offer of about $2 billion for deposits in Kazakhstan. China and India consume 11 percent of global oil output. Citic Group, China's biggest investment company, and Oil & Natural Gas Corp., India's largest oil producer, may bid for Calgary-based Nations Energy's assets.


In www.riskcenter.com

quarta-feira, maio 31, 2006

O roubo e a ameaça de espionagem

Nos últimos anos tem-se verificado um aumento significativo do roubo de informações com valor económico nas empresas e nos centros de investigação científica e tecnológica.
O roubo do know-how e de informação reservada duma organização – incluindo processos de inovação, de pesquisa e desenvolvimento, de produção, de distribuição e de promoção, planos e estratégias empresariais ou propostas em concursos – é um acto de concorrência desleal que se traduz em prejuízos significativos para as empresas e para o país.
Estado, empresários e trabalhadores, todos perdem, já que o eventual sucesso destas acções pode colocar em risco a sobrevivência de empresas e de postos de trabalho. Também os centros de investigação e as universidades sofrem roubos de conhecimentos que poderão ser transferidos para entidades estrangeiras.
No actual contexto de agressiva concorrência económica mundial, as organizações portuguesas, mesmo as de pequena dimensão, são visadas por entidades estrangeiras. A qualidade dos nossos recursos humanos e a capacidade de inovação das nossas organizações potenciam a criação de valor e atraem interesses estrangeiros.
O roubo de conhecimentos por parte de entidades estrangeiras assume frequentemente os métodos da espionagem. As acções de espionagem, principalmente na área económica, não são apenas praticadas pelos Serviços de Informações. Há também várias entidades que, directa ou indirectamente, trabalham para aqueles Serviços ou para entidades privadas que se dedicam, de forma aberta ou encoberta, à recolha de informações.
A inexistência de uma cultura de segurança nas organizações leva a que, na generalidade, as pessoas tenham um comportamento despreocupado e inocente relativamente às questões de segurança. Este comportamento constitui uma vulnerabilidade que é explorada pelos agentes da ameaça.

In www.pse.com.pt

terça-feira, maio 23, 2006

A MiFID e a internacionalização Banca Portuguesa


A MiFID e a internacionalização do sector financeiro português

“MiFID will have a major impact on the way business is conducted”
          Ian Mullen, CEO, British Bankers Association


As instâncias comunitárias estão em vias de finalizar a regulamentação de uma das mais importantes peças legislativas recentes, cujo impacto sobre o sector financeiro português será tudo menos dispiciendo. Desde a moeda única que jamais uma  peça legislativa e regulatória  impactou com tamanha profundidade sobre o sector dos serviços financeiros. Chama-se MiFID (Market in Financial Instruments Directive – 2004/39/CE de 21 Abril de 2004) e propõe-se dar o impulso final para a criação de um verdadeiro mercado único de serviços e produtos financeiros no espaço europeu, qual vanguarda de uma nova vaga de sobre-regulação sobre o Sector Financeiro.
Surge na esteira do Financial Services Act Plan (1999) e da Cimeira de Lisboa (2000) que realçaram a importância do mercado único dos serviços financeiros para a construção europeia. Rever, então, a Directiva original (Investment Services Directive de 1993), tornou-se um imperativo político.
Para o efeito, a MiFID intenta harmonizar as regras aplicáveis às entidades financeiras operantes na União, oferecendo aos investidores um maior grau de protecção que o actual. Assegurando a qualidade de execução das transacções dos investidores e impondo uma obrigação de “Melhor Execução” às instituições financeiras, aumentando a transparência do mercado de capitais. Visando remover as barreiras artificiais à circulação livre de todas as classes de activos europeus (incluindo derivativos).

A MiFID vem mexer de forma profunda com algumas áreas e práticas de actuação dos intermediários e prestadores de serviços financeiros, alterando-lhes o respectivo paradigma.

Vale a pena atentar sumariamente em três:

  • concentration rule e o reconhecimento das multi-lateral trading facilities (MTF´s);

Elimina a obrigação de as ordens de compra e venda de títulos terem que ser colocadas em uma Bolsa de Valores regulada, passando a ser possível a utilização de plataformas electrónicas de negociação ou a internalização sistemática de ordens dos clientes, através da utilização da carteira própria de títulos detidas pelas instituições financeiras. Obviamente, quer os internalizadores sistemáticos, quer as plataformas electrónicas, terão que ter escala e oferecer um nível de garantias e transparência similar aos ofertados pelas Bolsas de Valores.

-  direito de passaporte e condução dos negócios;


Um dos propósitos da MiFID é o de permitir a comercialização e o marketing de serviços de investimentos ao longo dos vários países da União. As instituições continuarão, como até aqui, a terem a regulação “prudencial” (prudential regulation)  no Estado de Origem.
Contudo, a regulação sobre as “regras de condução dos negócios” (conduct-of-business rules) deixará de ser feita pelo Estado de Acolhimento e serão as do Estado de Origem a vigorar.
Dito de outro modo, o Estado de Acolhimento, isto é, aquele onde está o cliente, perderá os seus poderes de impor “regras gerais de condução dos negócios” (excepto em casos muito excepcionais ainda alvo de definição). Ou seja, e à laia de exemplo, passa a ser possível a um banco de investimento/Corretora portuguesa comercializar produtos de investimento na Lituânia, a clientes locais, de acordo com as normas vigentes em Portugal!

  • adequação de produtos e serviços aos clientes (suitability and appropriateness tests);

As empresas serão obrigadas a conduzir testes sempre que estiverem a prestar aconselhamento ou gestão de patrimónios:

  • suitability test (tem o cliente perfil para estes serviços?): em relação ao fornecimento de aconselhamento e aos serviços de gestão de carteiras;

  • appropriateness test (são estes produtos e serviços adequados para este cliente?): em relação a todos os outros serviços.


Torna-se, então, imperativo colectar informações sobre os clientes (KYC), respeitantes a conhecimento e experiência, à sua situação financeira e aos objectivos esperados pelo investimento.
A documentação a entregar aos clientes terá também que mudar para reflectir a redefinição das condições contratuais, mais claras e precisas.



À laia de corolário podemos dizer que a MiFID traz o potencial para mudanças drástica da estrutura do sector, da sua rendibilidade e de movimentos ao longo dos diversos grupos estratégicos operantes no mercado. Os custos (compliance costs) associados a funcionar neste mercado, segundo as regras prescritas – decoirrentes de obrigações de conhecer o cliente, de poder provar que se agiu no melhor interesse dos clientes, de sistemas informáticos, de regras de auditoria, do estabelecimento ou revisão de políticas e procedimentos de actuação,...- , com estimativas de várias dezenas de milhões de euros para um banco de média dimensão, poderão fazer com que os bancos e sociedades de corretagem mais pequenos, ou de cariz regional, abandonem, simplesmente, o mercado ou, pelo menos, alguns dos seus segmentos e produtos. Ademais, terão uma nova dimensão de concorrência: transacções e serviços de investimento prestados não apenas com recurso a Bolsas regulamentadas mas também por Internalizadores Sistemáticos e por “Bolsas” e Mercados Electrónicos. Os operadores financeiros, actuantes nestas novas plataformas de negociação, poderão usufruir economias de custos consideráveis, susceptíveis de lhes concederem uma vantagem concorrencial significativa.
Por outro lado, a remoção de barreiras a uma plena circulação de produtos de poupança e de investimento, no espaço europeu, abre também novas oportunidades de internacionalização. Para os bancos portugueses, a MiFID vai confrontá-los com a concorrência acrescida das grandes casas e bancos de investimento, sitos em Londres ou Francoforte, mas abre excelentes perspectivas para uma actuação mais vibrante e a menor custo no espaço ibérico, com a consolidação de plataformas operativas, a partir do mercado português e com a oferta de produtos e serviços numa lógica “cross-border”.

Paulo Alexandre Gonçalves Marcos, 18 de Maio de 2006
Economista. Gestor. Professor Universitário.







Sistema Financeiro Português: internacionalização

Internacionalização do Sector Financeiro Português
Tópicos de enquadramento


  1. Os Relatórios e Contas relativos ao ano de 2005 permitem concluir que nos principais bancos operantes no mercado português o contributo dos negócios internacionais para a formação do resultado bruto do exercício correspondeu a uma percentagem entre 20 e 35%. E numa tendência que indicia ser crescente.

  2. A expansão do sector tem sido feita não só ao longo das dimensões mais clássicas da banca dita de investimento ( com o project finance, o leverage trade ou o structured trade finance, por exemplo) mas também nas dimensões da banca comercial.

  3. Na banca comercial assiste-se à expansão das redes de retalho dos  bancos portugueses em mercados de proximidade geográfica ou cultural e ainda em países de elevada atractividade quando medida pelo binómio concorrência-potencial de crescimento do sector.

Atente-se que os negócios da banca de investimento, gestão de activos e actuação em mercados financeiros (monetários, obrigaccionistas, accionistas) se revela com um perfil global, os da banca de retalho continuam a ser predominantemente de cariz local.


  • Para melhor se perceber este fenómeno talvez seja conveniente recordar as principais tendências do Meio Envolvente Contextual com que se deparam as instituições financeiras portuguesas:

  • Intensificação e harmonização regulamentar, o que vem aumentar os custos de actuação no mercado (compliance costs) e suscitar um acréscimo concorrencial. Salientem-se alguns:

  • Acordo de Basileia 2

  • Financial Services Plan (MiFID, mercados grossistas, SEPA, Prospectos de emissão, directiva sobre a venda à distância de serviços financeiros, etc)

  • IAS/IFRS, que vieram introduzir maior comparabilidade.

  • Integração económica e financeira dos mercados, onde uma multiplicidade de operações de aquisição e fusão de carácter transnacional vieram alterar as estruturas dos sectores e dos Grupos Estratégicos operantes no sector.

  • Desenvolvimentos nas tecnologias de comunicação e informação e crescente convergência do padrão de aquisição de produtos e serviços financeiros por parte dos cidadãos da União. O que tenderá a levar ao aumento das aquisições transfronteiriças.

  • Adicionalmente as instituições portuguesas defrontam-se com as limitações próprias de mercados domésticos de dimensão reduzida e periféricos. Não sendo exaustivo, podem-se realçar:

  • Reduzidas oportunidades de manutenção do movimento de concentração doméstico. Independentemente do desfecho da OPA do BCP sobre o BPI.

  • Desvantagem de custos:

  • Prováveis deseconomias de escala;

  • Menores sinergias operativas (falta de escala, menores oportunidades de economias de gama);

  • Menor acesso a capital para expansão e maior custo do mesmo.

  • Reduzida dimensão e eventual dispersão do capital pode tornar os bancos portugueses mais vulneráveis a processos de aquisição ou de reestruturação empresarial.

  • O desafio passa pela capacidade de continuar a terem autonomia estratégica, para o que é essencial a manutenção de adequados níveis de rendibilidade (dada a situação periférica portuguesa, isto implica um prémio face a outros mercado mais centrais da Europa).

  • A internacionalização pode ser uma forma de elevar a rendibilidade das instituições financeiras portuguesas.

  • Os mercados internacionais são alvo de uma análise do seu potencial, estudando-se ritmos de convergência com países mais avançados, concorrentes existentes e prováveis, capacidade das instituições portuguesas transferirem vantagens concorrenciais para estes mercados (o que também pode passar por fenómenos exógenos como afinidades culturais, geográficas ou de complementaridade económica).

  • Os mercados de retalho financeiro têm permanecido predominantemente locais, pelo que vários especialistas apontam-nos com tendo o maior potencial de desenvolvimento e de aquisição transnacional. As instituições portuguesas têm estado atentas e entre as suas opções de expansão contaram-se aquisições de bancos locais ou a criação de bancos desde a raiz.

  • Por fim, deve-se atentar que a capacidade de uma Economia ser capaz de ter uma forte presença internacional em bens e serviços transaccionáveis constitui um forte estímulo ao desenvolvimento dos países. Não decerto por acaso fortuito, tem sido esta a via recomendada para Portugal. Um verdadeiro DESAFIO ESTRATÉGICO.

  • Aqui os Bancos portugueses têm um papel importante, pois é conhecido desde há muito, o papel de estímulo que a expansão internacional das maiores empresas de uma dada Economia exercem sobre as empresas situadas em sectores relacionados ou de suporte.

Paulo Alexandre Gonçalves Marcos, 22 de Maio de 2006

quarta-feira, maio 17, 2006

Diogo Campelo e o Queijo Limiano

Diogo Campelo, a votação do orçamento de Estado e os círculos uninominais

O significado político da discussão do orçamento de Estado em muito transcende a mera contabilização dos resultados da votação. E o fenómeno Diogo Campelo é a chave para compreendermos o quanto está em causa.
Campelo, que não conhecemos pessoalmente, assumiu um muito mediático papel de autarca e de deputado. O seu duplo papel permitiu-lhe assumir-se como um defensor das gentes do Alto Minho, na linha da tradição anglo-saxónica de "member of parliament".
Em Inglaterra, cada deputado ao parlamento de Westminster é eleito em círculos uninominais, maioritários a uma só volta. Cada círculo eleitoral elege, assim, um e só um deputado. Desta forma a ligação e as lealdades do deputado estão não somente com o partido, sob o qual foi eleito, mas também com os seus eleitores.
Apesar do imenso clamor de indignação ao "negócio" entre o  deputado e o governo, julgamos que as questões centrais não foram ainda colocadas. Estas parecem-nos ser as seguintes:
  • é eticamente defensável a acumulação de cargos públicos?

  • É legítimo a um autarca interromper, quando lhe aprouver, a sua função de presidente de câmara, assumindo, esporadicamente, o papel de deputado?

  • Deve um deputado representar o Povo (como se parece depreender do artigo 147 da Constituição) e exercer o seu mandato de forma livre (art. 155), ou deve alinhar o seu voto com os interesses da direcção do seu grupo parlamentar?

  • Se o orçamento fosse viabilizado por acordo com um pequeno partido ou grupo de deputados (exemplos: verdes, bloco de esquerda, PSD/Madeira) teria atendido a negociação mais a interesses ideológicos do que a interesses particulares (ou locais)? E seria isso negativo ou positivo?

Adicionalmente podemos dizer que o  grande mérito de Campelo foi o de trazer a imprevisibilidade ao Parlamento, fazendo com que este transmita uma maior diversidade de opiniões. Os cidadãos, habitualmente alheados dos assuntos e debates parlamentares, desataram a discutir o orçamento e a votação do mesmo, trazendo à ribalta uma paixão que se julgava já há muito perdida…
Deputados que se comportam como Homens-Livres, que defendem aqueles que os elegeram, são decerto bem-vindos à democracia portuguesa ao estimularem o debate e participação cívica, num país que se revela apático em termos de vivência política dos cidadãos.
Terá o exemplo de Campelo vindo para frutificar?

Paulo Gonçalves Marcos


segunda-feira, maio 15, 2006

Sócrates deve ter estudado Goebbels

"Medina Carreira critica a reforma da Segurança Social proposta pelo Governo, por resolver apenas um quarto do problema. Diz que o ministro Vieira da Silva é incompetente e que Sócrates «deve ter estudado Goebbels», o ministro de Hitler. "

quarta-feira, maio 10, 2006

A explosão da blogosfera

The blogosphere is doubling in size every six months and is now 60 times larger than it was three years ago, according to the latest quarterly installment of David Sifry's "State of the Blogosphere" report. He writes that Technorati now tracks over 35.3 Million blogs. On average, a new weblog is created every second of every day - more than 75,000 new blogs created every day. Technorati also tracks about 1.2 million new blog posts per day, or about 50,000 per hour.
April, 17, 2006. www.marketingvox.com

terça-feira, maio 09, 2006

Walk the World: uma forma diferente de passar o dia 21 de Maio de 2006

Recebido de uma amiga e de um amigo o seguinte texto que transcrevo:

"Que me dizem de ajudar o World Food Programme (WFP), a agencia das Nações Unidas que ajuda a alimentar os que mais precisam?

No Domingo, dia 21 de Maio de 2006, o WFP, juntamente com os seus parceiros e milhares de pessoas por todo o Mundo, juntar-se-ão num evento único à escala global: Walk the World. Num dia, milhares de pessoas vão caminhar lado a lado, de Este para Oeste, em varias cidades em todos os 24 fusos horários, começando as 10h locais de cada cidade, criando o efeito de caminhar a volta do mundo, com o objectivo de levantar fundos e terminar com o flagelo da fome entre as crianças.
Em 2005, a iniciativa WtW teve lugar em 266 locais de 91 países, juntando 250 mil pessoas, levantando fundos que permitiram alimentar 70 mil crianças. O objectivo deste ano e triplicar o numero de participantes.

O Banco Espírito Santo, no âmbito do seu programa de responsabilidade social Realizar Mais, aliou-se a esta iniciativa, possibilitando a quem quiser participar nesta causa, efectuar a inscrição nos balcões BES.

As inscrições oficiais podem também ser feitas on-line em http://www.fighthunger.org/wtw06/lisboa. Contudo, antes do dia do evento, e com objectivo de facilitar a logística, é necessário adquirir a t-shirt + boné (através da doação de €10) numa loja Sportzone ou nos balcões BES da Av. da Liberdade, Praça de Londres, Rotunda da Boavista (Porto) e Filial Porto.
Também o BES dos Açores se associa à inciativa através dos seus Balcões na Horta e no Faial.

Para se inspirarem, cliquem http://www.fighthunger.org/files/energy_en.wmv. "

J.-F. Revel, French Philosopher, Is Dead at 82

By DOUGLAS MARTIN
Published: May 2, 2006
New York Times


Jean-François Revel, a prolific philosopher, writer and journalist who summoned the classical polemical weapons of Voltaire and Montaigne, including humor, irony and surprise, to illuminate subjects from French cuisine to French anti-Americanism, died on Saturday in Paris. He was 82.
Skip to next paragraph

Jean-Pierre Muller/A.F.P. -Getty Images, 2003
Jean-François Revel, in the uniform of the Académie Française.
His wife, Claude Sarraute, announced the death but did not disclose the cause, The Associated Press reported.
Mr. Revel called himself a leftist, but was known during the cold war as a champion of American values when many European intellectuals praised Marx and Mao, though he castigated the United States for the Vietnam War. In "Without Marx or Jesus" (1970), he said that America, in fact, was winning, and that "the revolution of the 20th century will take place in the United States."
More than three decades later, when many of his countrymen were outraged by the Iraq war and elements of Washington's effort to curb terrorism, he continued to write in favor of the United States. He suggested that Europeans refused to accept responsibility for their own mistakes.
Mr. Revel's career extended from academia, to editing and commenting in newspapers and magazines, to administering three book publishers, to radio commentary, to writing more than 30 books.
His subjects included comments on the attractiveness of Italian women (overrated), the glories of France (very overrated) and the inventiveness in French cooking ("madness," more often than not).
Among his many works, he wrote a three-volume history of the development of Western thought; argued against the prevailing Marxist and existentialist interpretations of Proust; and drew much comment with a dialogue about Buddhism with his son, a Buddhist monk.
He was one of the 40 members, called Immortals, of the Académie Française, which keeps the standards of the French language.
Mr. Revel's persistent intellectual thrust was as a philosopher of freedom in the tradition of Raymond Aron. He went from suggesting in his 1984 book, "How Democracies Perish," that democracy may turn out to be "a historical accident," to arguing in 1993 in "Democracy Against Itself: The Future of the Democratic Impulse," that democracy had become not only indispensable, but inevitable.
A decade later, he contended that the same French sort of intellectuals who had difficulty criticizing Stalin seemed unwilling to face up to the threat of Islamic terrorism.
The writer was born Jean-François Ricard, on Jan. 19, 1924, in Marseille. He first used Revel as a literary pseudonym. When he was 6 months old, his family took him to Mozambique, where his father had an import-export business. His first language was Portuguese.
He attended schools in Marseille and Lyon, and was 16 when the Germans conquered France. He was active in the Resistance, and later said the officious, disgraceful behavior of the French who collaborated with the Nazis informed his often wry style of writing. Mr. Revel received his degree in philosophy from the École Normale Supérieure, where the cream of French intellectuals were educated. He taught French in Algiers, Mexico City and Florence, where he collected observations for an irreverent book about Italy that looked askance at hair on the legs of women, among other things.
Early in his writing career, he wrote two book-length essays to the effect that philosophy was no longer a serious subject. During this period, he taught philosophy in Paris.
In 1960 he became chief literary editor for France Observateur, the first of a succession of journalistic jobs, including literary editor at L'Express. In the 1960's he devoted an entire book to attacking de Gaulle mercilessly for his purple prose and capitalizing the title General for himself but for no other generals.
Mr. Revel wrote speeches for François Mitterrand, the Socialist who became president, and in 1967 ran as a Socialist candidate in the parliamentary elections and lost.
Mr. Revel is survived by his wife and several children.
He had begun to become familiar with North America while teaching in Mexico in the 1950's and continued his education during an extended visit to Canada in 1969 and 1970 and to California in 1970. He collected material to support his hypothesis that a profound social transformation was taking place in the United States.
In an interview in 1970 with The New York Post after publication of "Without Marx or Jesus," he said his research did not involve talking to political leaders.
"I just looked around, talked to people, to students," he said. "And in the 20th century the information is pretty good, and I read a lot of your press and books."
In the introduction to his "Anti-Americanism" book, Mr. Revel wrote that he found an America "in complete contrast to the conventional portrayal then generally accepted in Europe." In particular, he was impressed with Americans' willingness to address and correct their own faults.
He went on to attack those Europeans who said the United States had brought terrorists' attacks on itself through misguided foreign policies.
"Obsessed by their hatred and floundering in illogicality, these dupes forget that the United States, acting in her own self-interest, is also acting in the interest of us Europeans and in the interest of many other countries, threatened, or already subverted and ruined, by terrorism," he wrote.